10 Ways to Get More Attention –Dana
Let me be clear: when I say “print buyer,” I mean a professional who’s in some way responsible for getting things printed for his or her employer. This two-word phrase is a descriptive one. More and more print buyers have found themselves in expanded roles, dealing with anything from purchasing widgets, as well as printing, to publishing content across many media channels. (Sidebar: these are the lucky ones. Others have been “retired” by their companies as print was upstaged by newer, digital media channels.)
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
