10 Ways to Get More Attention –Dana
1) Send something interesting in the mail. As is the case for probably everyone, my daily mail consists mostly of junk and bills. How depressing. Make my day by sending me something I have to open, something with such an unusual shape or heft that I can’t ignore it. Maybe it’s produced on a special substrate. Maybe the copy on the outer piece is so intriguing that I rip open the package.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
