10 Ways to Get More Attention –Dana
2) While we’re talking mail, make it personal. You’ve got the tools to personalize direct mail. Make sure the concept is clever, not hackneyed, and that the creative is exquisite. If you can’t do a VDP campaign that’s original, send something that’s addressed by hand. When I get a letter or a package that’s hand addressed, it’s the very first thing I open. It could be a card, a letter, a book wrapped in brown paper or just an oversized envelope. No matter; it gets my undivided attention.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
