10 Ways to Get More Attention –Dana
6) Make customer education a priority. It’s so incredibly easy to do; I never understand why more printers don’t do it. Your sales and service reps talk to and interact with clients all the time, right? This means they have a very good sense of what topics would be popular with prospects.
Here’s one idea. Create a short list of common problems or misconceptions many customers share. Use this list to jumpstart your educational efforts. Turn the topics into any or all of the following: blog posts, newsletter articles, e-mail blast topics, seminar sessions, mini videos and presentation ideas. Please make sure your site has a ton of educational content.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
