1998 Hall of Fame--Father of Web Offset

Quadracci learned how to be competitive during his early years in the business. During the Depression, he invested enough time and effort into Standard Printing to keep his costs down and underbid established printers. On one job in particular—printing coupons for unemployed people in Racine, WI, to exchange for meat—he was accused of illegally cutting his prices. That certainly wasn't the case.