1st Quarter Paper Outlook

"What's interesting is that among the different printers, there is some fairly large disparity in what they're charging their clients—which reflects both markup and the printers' ability to buy paper," cites Janis.

"These disparities between printers are there," notes Janis, "so one really needs to be paying attention to it; it's not monolithic. If it hasn't been an important part of your overall budgeting process, make it one," advises Janis.