2004 Fast-Track Firms -- Success Despite Adversity

The baseball strike of 1994-1995 spelled big trouble for the trading card industry, and around this point Outlook Group made a number of acquisitions that did not pan out, according to President Joe Baksha.

Thus, in the late 1990s, Outlook Group had a makeover of sorts, moving into new areas such as direct mail, fulfillment and packaging. The printer morphed into a supply chain management company.