2004 Fast-Track Firms -- Success Despite Adversity
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What has enabled the company to reap solid growth in recent years is the long-term deals it negotiates with clients. Outlook currently has 80 percent of its business locked up via multi-year accords.
A fair share of Outlook Group's clients are Fortune 100 or 500 companies that delve into consumer product or direct mail campaigns. Not that Outlook has totally abandoned the printed card. The company is slated to produce 1.2 billion postcards in 2005 in order to serve those direct mail efforts.
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