2004 Fast-Track Firms -- Success Despite Adversity

Trend Offset competes in five web offset markets: publications, catalogs, retail, directory and government printing. A lion's share of the work is publication-based, with Trend manufacturing hundreds of weekly, monthly and quarterly niche magazines.

What helped foster success for Trend Offset was a focused sales drive with collaborative selling, creating value for customers and the printer alike, according to CEO Jeff Sweetman, which he terms a "quid pro quo" sales approach.