2004 HALL OF FAME Charles Krehbiel -- Picture Perfect

"The traditional pulse and pace of our industry seemed to change after 2000," he says. "And our ability to forecast has become increasingly difficult over the last three or four years. Technology has allowed customers to wait until the last minute to order printing. With print demand low and the availability of presstime very high, many print buyers have been able to make last-minute orders, and they've also had the benefit of ordering lesser quantities. That creates more demand for new work and new customers, but has increased our difficulty in predicting incoming work."