2004 HALL OF FAME John Bell -- Ethics Really Matter

Smaller printers, Bell notes, cannot afford the type of mistakes that can be compensated for by their larger, national colleagues. "In the printing industry, technology is everything," he says. "I experienced what it was like to be technologically outdated when I began my career. That's the shortest route to disaster available to us in this industry. But, in today's industry, there are many different avenues that are available, and selecting that right avenue is critical. Smaller printers cannot afford mistakes; they must pick the right directions."