2004 HALL OF FAME John Bell -- Ethics Really Matter

"It's that problem we often create in the world of printing that allows us the opportunity to display what we're made of," says the 53-year-old. "Nowadays, you don't hear many people stand up and take responsibility for their actions, but I think our customers appreciate our candor. Honor plays a big part in our company's business ethics. We want to be sure that we're very honest and fair with our customers."