2005 Book Market Outlook -- El-hi Fuels Some Optimism

While Lane has faith in the education segment for the next three years, the Donnelley exec feels the trade segment will ride the wave of best-seller hits, as they are critical to the health of the overall market.

"From a Donnelley perspective, we continue to develop the complementary capabilities within our global sourcing strategy so we can meet customer needs," Lane says. "If they need rapid replenishment of product, we can use our domestic platform. And if they have sufficient lead time, we can leverage one of our international book operations to meet their requirements."