2005 Book Market Outlook -- El-hi Fuels Some Optimism

One pleasant surprise for Donnelley was the fact that the four-color consumer market enjoyed a successful year. It helped offset the weak reprint demand from publishers who are managing their inventories more aggressively, Lane reports.

Speaking of mild surprises, 2004 turned out better for Donnelley than anticipated on the education front. Customers initially thought adoption cycles would be weak, but a strong stretch run and the promise of major adoption rollouts have Lane excited about the market for not just the coming year, but 2006 and 2007, as well.