2005 CATALOG PRINTING Outlook -- Still Making the Sale

Sending out smaller, versioned catalogs also mitigates some of the concern about paper and postal costs, but these issues are still likely to impact the outlook for the market. Paper availability actually may end up being the bigger problem, but printers don't seem to have any horror stories as yet. One bright spot in the postal arena is the anticipated extension of the rate discount for co-palletized mail to catalog mailings (see sidebar, "Printers in Full Court Press").