2005 COMMERCIAL PRINTING outlook -- A Win-Lose Proposition

2) "What are we doing to get out of and stay out of the commodity market?"

3) "What, if anything, are we doing to ensure that the changes redefining this industry become opportunities and not threats, because they definitely can be either?"

According to Paparozzi, "the companies best able to address those questions—find the best answers given their unique resources, capabilities and goals—are the firms that will participate fully in the upturn. Companies that ignore those issues, no matter how big and well established, are jeopardizing their existence."