2005 COMMERCIAL PRINTING outlook -- A Win-Lose Proposition

David Branch looks at the industry from the dual perspectives of chairman and president of Branch-Smith Printing and current chairman of NAPL. He agrees with the assessments of the two association economists.

"I look for the economy to provide better general support (for print sales), but pricing is still very challenging," Branch says. "We all will have to stay very focused on our particular strengths and market niches, while continuing to work very hard on the manufacturing side of our operations to get rid of any slack."