2005 Direct Mail Market Outlook -- Mailers Bullish on '05

By Erik Cagle

Senior Editor

Even though postal reform remains in a holding pattern and the 2004 economy dragged its feet en route to recovery, major players in the direct mail industry have high expectations to what the coming year will bring after a solid finish to the current year.

The 2004 campaign was one of dramatic growth in top-line and bottom-line revenue for IWCO Direct, Chanhassen, MN. The company once again saw solid performances from the financial services and insurance markets, according to Jim Andersen, president and CEO.