2005 Direct Mail Market Outlook -- Mailers Bullish on '05

The benefit of variable imaging, Grote notes, is that it allows the mailer to change terms, legal copy and offer features such as price based on code-driven tables. In turn, Donnelley can mail more customized copy and preserve the mail sort, which yields a lower postal bill and reduces cycle times. This route has been taken by Donnelley's financial, insurance and traffic-building clients.