2005 Direct Mail Market Outlook -- Mailers Bullish on '05
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Cross Platform Offerings
One way in which Quebecor World has bolstered its direct marketing revenue stream is by offering mailing products across different platforms, including the retail, catalog and publishing sectors, according to Gargano. The thought process is to provide a range of products that will enhance clients' marketing strategies as they move toward more targeted, personalized campaigns.
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