2005 Direct Mail Market Outlook -- Mailers Bullish on '05

Banta Corp.'s primary growth initiative revolved around sales training and database cleansing. "Because of Banta's breadth and depth of services, it is extremely important that our salespeople can fully articulate the value, capabilities and services we bring to our customers," Cyze remarks. "We understand the entire direct marketing process, from creative conception of an idea to postal service impacts to execution to the inclusion of multiple channels.