2005 Direct Mail Market Outlook -- Mailers Bullish on '05
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"When we're immersed into the communication continuum, we can add more value to our customers and create real partnerships. . .helping them to create the truly customized marketing programs they are seeking."
The Moore/Wallace/Donnelley marriage made for the largest-ever merger of direct mailer producers. When Moore and Wallace merged, it brought together an array of multi-webs, digital printing capabilities, high-color direct mail forms printing and sophisticated finishing operations. Donnelley added commercial web printing and in-line finishing systems to the fray. The result: Donnelley's Centers of Excellence, which combined assets into seven domestic and three European facilities.
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