2005 Direct Mail Market Outlook -- Mailers Bullish on '05

Minnesota-based IWCO Direct is also pursuing an out-of-state acquisition that will benefit customers by adding proximity to population centers for its commingling services, Andersen reveals.

As for what 2005 holds for the direct mail sector, Quebecor World's Gargano is cautiously optimistic. "We will continue to monitor costs, particularly with postage and paper, and how any major increases may impact the market. The economy will also play a part since it impacts our clients' marketing efforts, as well as our own operations overall."