2005 Direct Mail Market Outlook -- Mailers Bullish on '05

Stabilization on the Way

According to Cyze, Banta is optimistic that the momentum witnessed this year will translate into a 2005 that boasts stabilization in the marketplace. "After three years, the direct marketing industry is recovering from post-9/11 fears," he says. "In previous years, programs and campaigns were cancelled based on news alerts. Now, we're seeing companies stick with their long-term growth and marketing strategies."