2005 Direct Mail Market Outlook -- Mailers Bullish on '05

"Direct mailers are struggling to find enough names to mail to these days, so quantities go down and, as a result, unit costs go up," Grote says. "It makes it harder for conventional mail packages to survive the ROI test.

"We focus on stronger direct mail strategy at the list-offer development and design stage to overcome the cost of the smaller quantity mailings," he adds. "Postal costs are stable for the moment, but again, customers are looking for ways to cut cost. So we do everything we can through our data processing and postal logistics solutions to give mailers the best options."