2005 Direct Mail Market Outlook -- Mailers Bullish on '05
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The short 2004 legislative season and President Bush's unwillingness to foot the tab on proposed postal reform set the need for major changes, but most supporters of reform (read: anyone who does business through the mail) are patient and believe that major changes are around the corner. In the meantime, a postal increase is set to take root in January of 2006.
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