2005 Direct Mail Market Outlook -- Mailers Bullish on '05

Just how big of an issue is reform for direct mailers? What is the impact of status quo in the short term? Our panel weighs in on the topic of postal reform.

Jim Andersen, president and CEO, IWCO Direct: "Postal reform is the most important issue impacting our business. We were disappointed that the great progress made in 2004 toward real postal reform was stalled by the short legislative season. We are confident that the efforts made by our leading trade organizations have galvanized support across the industry and that we will see real postal reform in 2005.