2005 Direct Mail Market Outlook -- Mailers Bullish on '05

Jim Cyze, president, Banta Direct Marketing Group: "Hopefully, there will be some reform soon. The USPS needs to realign its cost structure to entice businesses to continue using the postal system as a means to implement effective direct marketing strategies.

"The USPS and smaller businesses may feel an impact once the postal rate increase takes effect in 2006. Smaller companies may have a hard time managing this challenge; however, Banta will be able to leverage its breadth and depth of services and the volume of its business to continue benefiting the customer."