2005 Direct Mail Market Outlook -- Mailers Bullish on '05

Andersen has also witnessed solid performance from loyalty programs in the travel, retail and software markets. "We've developed a core communications model for loyalty programs that drives cost takeout, product accuracy, timeliness and quality," he says.

The economy resulted in lower volume levels overall for Montreal-based Quebecor World. According to Peter Gargano, executive vice president of sales and manufacturing for the direct division, another factor was the number of mergers and acquisitions that took place throughout different segments during 2004.