2005 Direct Mail Market Outlook -- Mailers Bullish on '05

"However, the financial services industry continued to be a very strong market segment for us, along with the telecommunications industry," Gargano reveals.

Banta Corp., Menasha, WI, saw increased spending in all four consumer-based segments in which it performs: retail, consumer packaged goods, financial services and agency work. Results from Banta's direct marketing group "significantly outpaced" the general market growth experienced in late 2003 through 2004, according to Jim Cyze, group president.