2005 Direct Mail Market Outlook -- Mailers Bullish on '05

For RR Donnelley, the 2004 campaign has been a successful one marked by an increase in volume, as well as a rise in the number of client mailing tests—be it new creative or experimenting with more personalization and variable copy as opposed to using plate changes.

According to Gordon Grote, president of Moore Wallace Response Marketing Services, creative testing is a plus for Donnelley, which expanded its production platforms to incorporate commercial in-line finishing and multi-web in-line collated products.