2005 Market outlook Printers in Full Court Press

HELMS: The postal service has talked a lot about expanding co-pal to the catalog side. While nothing has been formally announced as yet, the expectation is that this option will be extended to catalog mail to gain the same benefits.

There is nothing that would impede catalogers from exploiting this opportunity. Generally speaking, the delivery time for going through the process and getting catalogs to the home will be at least as fast or quicker than the current method of sacking mail.