2005 PUBLICATION PRINTING Outlook -- Readers Paying the Price

One thing that could put a brake on all this business activity is a fight for newsstand space, he says. "Newsstands are not expanding in the same ratio as the number of magazine titles."

By far, the biggest trend in new launches is adding a city or state name to a specialty magazine, Husni asserts. "We are really becoming very community centered. You now have New York Dog magazine next to the New York Spaces magazine on the shelf," he notes.