2005 PUBLICATION PRINTING Outlook -- Readers Paying the Price

One recently released study—PricewaterhouseCoopers' "Global Entertainment and Media Outlook: 2004-2008"—actually is more optimistic about the outlook for business titles. It projects spending on U.S. consumer and business magazines to grow at a 3.8 percent compound annual rate through 2008, to $38.4 billion. Consumer magazine spending will average annual growth of 3 percent, while the business-to-business (b2b) sector will experience a much more robust 5.6 percent compound annual growth rate through 2008, according to the report.