2005 PUBLICATION PRINTING Outlook -- Readers Paying the Price

Through the first 10 months of 2004, PIB reports magazine revenues closed above $17 billion, or an increase of 10.3 percent compared to the same period in 2003. While total ad pages also registered an increase, it was a much more modest 3 percent gain.

Six categories stood out in terms of revenue growth, posting double-digit increases. These include: Apparel & Accessories (revenues: 11.6 percent/ad pages: 3.1 percent); Food & Food Products (13.6 percent/9.1 percent); Media & Advertising (16.4 percent/8.9 percent); Retail (20.2 percent/8 percent); Financial, Insurance & Real Estate (23.3 percent/15.3 percent); and Public Transportation, Hotels & Resorts (23 percent/8 percent).