2005 PUBLICATION PRINTING Outlook -- Readers Paying the Price

"If there is one word to describe the 2004 magazine scene it is change," Husni says. "A change of mentality, more than anything else, among the top magazine publishing companies."

Beginning with the consumer magazine sector, the publishing business model is starting to change. Publishers are realizing it isn't necessary to publish the biggest, thickest magazine in order to make money, he says.