COMMERCIAL PRINTING OUTLOOK — PRINTING WORK TO RUN SHORT

• economic slowdown—GDP growth around 2 percent and print sales up 1 percent; or

• recession—GDP growth under 1 percent for the year and print sales down 2 percent.

Davis advises printers to “expect the best, but prepare for the worst.” He puts the odds of seeing continued growth at about 60 percent, and the other two scenarios at 20 percent each.