COMMERCIAL PRINTING OUTLOOK — PRINTING WORK TO RUN SHORT

Due to slowing in the overall economy, growth in printing industry sales is expected to moderate down to the 2.2-3.2 percent range in 2007, or $89.5 to $90.8 billion, according to the NAPL economist. Even though the consensus calls for an economic slowdown and not a recession, “it’s still going to have a major negative impact for our industry,” he adds. “For every one percentage point of slowing in GDP growth, our research has shown the outlook for printing sales decreases by more than $1 billion.”