2008 Hot Markets — Charting Your Course

Real estate ($2.0T, +1 percent; with $11.0B to print, +4 percent) is Number 6. Commercial non-infrastructure, manufactured homes and mortgage fees ($2.5B to print, -14 percent) will be very sub-prime for our medium as office and retail construction remain slow and storefront mortgage firms collapse. The battered residential new/resale/condo and rentals ($8.5B to print, -9 percent) categories will reduce print spends for literature, signage, direct mail and free publications. The only opportunities will be among brand consolidators because three-quarters of realtors are independent.