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Realogy Corp. is re-launching its fourth brokerage chain (Better Homes & Gardens) and ramping up its Sotheby’s brand. Print sales reps should pursue foreign-language publications and offshore distribution for high-end real estate properties and agents. Recovery in this sector will be from non-U.S. buyers. The best geographies will be the Las Vegas metro, Manhattan, Seattle, Hawaii, the West Coast, Southwest and Southeast regions.
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- People:
- Jack Welch
- Places:
- United States
E
Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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