2008 Hot Markets — Charting Your Course

Beverages ($366B, +4 percent; with $8.8B to print, 0 percent) at Number 7, along with food service ($681B, +3 percent; with $4.7B to print, +2 percent) at Number 21, are going through a period of re-invention. Makers of soft drinks and waters/juices/energy drinks ($2.9B to print, +14 percent) continue to launch products with negative calories, herbal infusions and vitamin fortifications. All compete for shelf space with POP/POS, floor, window and outdoor print, produced via screen, large-format litho and digital processes.