2008 Hot Markets — Charting Your Course

Beers, wines and spirits (more than $4.0B to print, +4 percent) are proliferating with thousands of small brand entrants thirsting for packaging and promotional print. In the restaurant trade, fast foods/take-away ($2.0B to print, +9 percent) firms are upgrading facilities to become “fast casual,” offering cooked-to-order foods and, yes, menus! Flat or declining for a second year are coffees and dairy ($1.9B to print, +4 percent), institutional food service ($0.3B to print, -35 percent) and full-service restaurants ($2.2B to print, -2 percent) as consumers go on a diet.