2008 Hot Markets — Charting Your Course

Hang up on the balance of telecom unless you print directories ($2.8B to print, -7 percent). Long distance and local wire ($1.1B to print, -32 percent) are post-consolidation and in low growth mode. Also post-growth are cable and satellite ($1.9B to print; +5 percent). Now approaching 70 percent of U.S. households, they will turn to print after the FCC mandates “a la carte” channel selection and pricing, and lower rates on leased channels to increase variety. More content will mean more print in front of programming and more heatset half-web direct mail to turn subscribers on to new offerings.