2008 Hot Markets — Charting Your Course

Akin is Number 23-ranked electronic products ($680B, -9 percent; with $4.1B to print, -15 percent). Toys and games ($0.8B to print, +6 percent) and computers/peripherals ($1.5B to print, 0 percent) will win with in-store, outdoor, catalog, direct mail and tie-in printing. Third-party deals for new games that are independent of console producers will open up the category. Most home entertainment receivers and players ($1.8B to print, -25 percent) are produced in Asia along with attendant packaging and manuals. Only promotional print catalogs, transit POS/POP and ROP are available to U.S. printers.