2008 Hot Markets — Charting Your Course

At Number 13, travel/hospitality ($758B, 0 percent; with $7.2B to print, 0 percent) will be slowed as a result of high fuel costs and declines in business travel. Overbuilt and under-occupied hotels and resorts ($3.5B to print, +3 percent) will check-in with more promotional print. Close-to-home tourism utilizing carry-forward bed taxes and regional agencies will increase. Less overseas travel will force tour operators to up their ad spends. After a take-off in print buys in ’07, airlines ($1.8B to print, -7 percent) will crash land.