2008 Hot Markets — Charting Your Course

Standby for Print Sales

The exceptions will be new boutique carriers with new logos, colors, literature, posters and signage. Another opportunity will be the spinoffs of frequent flyer programs which, under new ownership, would be radically expanded by direct mail and other print.³ Cruise lines ($1.4B to print, 0 percent) are in calm waters with collateral and outdoor print as the seas get crowded.