2008 Hot Markets — Charting Your Course

At Number 14 is personal care ($361B, +4 percent; with $6.8B to print, +5 percent). Fragrances ($0.8B to print, +18 percent) will continue as the fastest-growing demander with packaging, counter-top displays and ROP advertising and insert samples. Both hair, skin, suncare ($1.6B, +7 percent) and sanitary/hygiene products ($1.3B to print, +8 percent) segments will increase package and POP print as established brands extend to new products. Indicative are Clorox’s Green Works natural cleaners, its first new product launch in 20 years, and its acquisition of Burt’s Bees, a lip balm and lotion maker.⁴