Meanwhile, off-price stores and outlets ($1.6B to print, +5 percent) are “on” to offset. Ross Stores (+13 percent), Big Lots (+9 percent), Dollar Tree (+8 percent) and others are up to doubling their web offset spends. The increased U.S. minimum wage will swell this category.
Security/protection ($512B, -3 percent; with $7.1B to print, -1 percent) is falling to Number 16, but could turn around if a terrorist act is carried out. Data/document integrity security ($1.8B to print, +13 percent) will benefit from the Real ID Act, which is overloading government agencies.
- People:
- Jack Welch
- Places:
- United States
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org