2008 Hot Markets — Charting Your Course

Number 18 entertainment ($711B, +9 percent; with $5.0B to print, +1 percent) and Number 22 leisure activity ($187B, -4 percent; with $4.1B to print, -12 percent) will switch directions as consumers stay at home. Motion pictures ($1.3B to print, +8 percent) and amusements and live concerts ($0.8B to print, +6 percent) will struggle for attendance and increase advertising, couponing and outdoor print. Saturated broadcast/premium cable/satellite ($1.8B to print, 0 percent) and migration to download recordings ($0.4B to print, 0 percent) will turn down print volumes.