2008 Hot Markets — Charting Your Course

Freight/logistics ($624B, +9 percent; with $4.8B to print, +65 percent) will load up to Number 20. Courier/small package delivery ($2.5B to print, +83 percent) will rapidly consolidate the smaller players and become a substitute for more expensive personal selling. Truck signage, store location graphics, and courier envelopes and boxes will nearly double. The remaining print spenders will be primarily national postal services ($1.5B to print, +2 percent) and all other freight ($0.8B to print, +10 percent). Sell moving billboards, security tapes, documents, forms and POP/POS to these segments.